Rho · Creative Proposal 2027

The Brief

The Overview

Rho has built a product that feels personal, thoughtful and genuinely human. Its events and community have largely grown around tech and founders. There is an opportunity to bring that same care to creative people beyond that world.

This Partnership

This partnership will focus on nurturing exceptional talent across art, music, sport and design. Through considered experiences and ongoing programming, we will bring people together, support their creativity and give meaningful relationships room to grow.

Objectives

Build Rho’s cultural presence beyond tech.
Create a space that nurtures exceptional creative talent.
Bring people together through thoughtful, personal experiences.
Develop lasting relationships and creative collaborations.

The Opportunity

Create a space that nurtures culture by nurturing the people who make it. A carefully curated home in New York where exceptional artists, athletes and musicians can come together, share their work and feel genuinely looked after.

An opportunity for Rho to extend the care behind its product into the creative world, through a place designed around these people and experiences that give them a reason to return.

Introducing

Between Us

Between Us is the name of the space, and of everything we build around it.

A private home in New York for exceptional creative people, and the platform that carries what happens there out into the world. One name for the room, the series, the content, the collaborations and the community that forms between the people inside it.

The space
The series
The platform
The community

The Approach

Curate

Nurture

Create

Curate

Bring exceptional creative people together in a space where the guests, design, sound and hospitality are chosen with equal care.

Artists, musicians, athletes and designers, invited for their work, perspective and what they bring to the room. Alongside selected Rho clients, they form a circle of people with different experiences and reasons to connect.

Every invitation is personal. The intention is to bring together people who can inspire one another, share something meaningful and discover a connection they might not otherwise have made.

The guests shown are people within my network and are included to illustrate the calibre of talent Between Us could bring together. Their appearance here does not indicate any confirmed involvement. Participation would be discussed and agreed with each guest individually.

The Space

A private space in New York, designed around how people gather, spend time and create.

Sculptural furniture, art, books, lighting and sound give the environment its character. Seating encourages conversation. A shared table accommodates dinners, ideas and work. The space can move between an intimate gathering, a listening session and a filmed interview without losing its warmth.

Every detail should help people feel comfortable, curious and welcome.

Nurture

Build relationships through thoughtful experiences and ongoing programming.

Each gathering is shaped around the person we invite. Their work and interests inform the experience, whether it becomes a private dinner, a listening session, a viewing or a conversation.

Between events, invited creatives can return, bring an agreed guest or collaborator, share work and enjoy the space. These quieter moments are just as important as the programme.

Relationships develop through familiarity, personal introductions and time spent together.

Musicians gathered on a quilted floor with a keyboard and saxophone, seen from above

Create

Every programmed event is documented. Every story has a life beyond the room.

Through photography, film and interviews, we create a body of original work with the people we welcome.

For featured guests, portraits and a filmed conversation explore their practice, their relationship with their business and the experiences that have shaped their growth. Together, these stories form the Between Us miniseries.

The guest, the setting and the experience are captured with a consistent creative direction. The result is elevated content for Rho that reflects the quality of the people and the world we are bringing together.

Filming is planned with the guests. Informal visits remain separate from the documented programme.

The Stories Beyond the Space

Portraits, films, interview excerpts and moments from each event become social content for Rho.

The work can live through Rho’s existing channels, with the option to develop a dedicated Between Us hub that brings the series, guests and collaborations together.

The intention is to give people more than a view of the event. It is to introduce the person behind it, their perspective and something worth spending time with.

As the programme grows, so does a recognisable body of stories connecting Rho with creative communities beyond the room.

The Network

Years of working across music, fashion, film and sport have built a network that runs deeper than any list. People first, then the brands around them.

Proposal Scope

Between Us is a talent partnerships programme for Rho, created, curated and produced end to end by Elie Kimbembe Studios.

Creative direction of Between Us, from the programme to the space to the stories it produces
Curation of guests, hosts and selected Rho clients, with every invitation made personally
Talent relationships and introductions between the creative world and the brand
The space in New York, from sourcing and design direction to running it month to month
Monthly programming, from private dinners and listening sessions to filmed conversations
Portraits, film and interviews with featured guests, building the Between Us miniseries
Social content for Rho’s channels, with the option of a dedicated Between Us hub
Creative collaborations with participating guests, each scoped and budgeted on its own
Ongoing strategy, monthly review and coordination with the Rho team

Proposed Budget

Creative direction + studio operations

$10,000 USD
per month

Creative leadership, curation, guest relationships, programme development and ongoing coordination through Elie Kimbembe Studios.

Programme + production

$70,000 to $100,000 USD
per month

Space rental and running costs, furnishings and lighting, event production and hospitality, photography, film and social content, guest travel and accommodation, and agreed creative projects with participating talent. The final allocation will be shaped around the selected space, monthly programme and guest collaborations.

Total

$80,000 to $110,000 USD
per month

Each month

One to two documented events, with the space open between them for invited creatives to return, work and spend time.
Portraits and a filmed conversation with each featured guest, building the Between Us miniseries.
Photographs, films and social content prepared for Rho’s channels, with the option of a dedicated Between Us hub.
Individual creative collaborations with participating guests, each shaped around an agreed idea, scope and budget.
Planning, production coordination and guest follow up, with a review that shapes the next month.

The initial engagement is three months, reviewed month by month to shape the programme beyond the pilot.

RhoCreative Proposal 2027

The Brief

The Opportunity

Between Us

The Approach

Curate

The Space

Nurture

Create

The Stories Beyond the Space

The Network

Proposal Scope

Proposed Budget

Thank you